Content Syndication
We delivered an extensive six month campaign on behalf of a client aimed at improving awareness of their enterprise solutions. The brief was to provide a geo-targeted campaign aimed at end users located in key verticals. This involved Lynchpin Media designing and populating a microsite to host various media including video, white papers and case studies. This was promoted to the end users using social media, digital and print platforms for a sustained period and contact information collated on behalf of the client for those downloading the assets. Our content syndication can be combined with a lead generation activity to maximise results.
Customer Publishing
The Lynchpin Media team create content, design and produce solutions for our clients. This includes print publications, marketing collateral and customer newsletters in both and digital formats. We have managed electronic newsletters on behalf of customers who want to highlight the latest news, product releases and customer case studies. The newsletter is distributed using the Intelligent CIO channel and the customer will send to it’s own database too.Content can be linked from any website and a detailed report provided indicating who is opening and what stories they are opening.
Data Cleaning
In this digital age, your database is an essential marketing tool which can only work efficiently if the information it contains is up to date. Clients have worked with Lynchpin Media to update and review the information they hold. By using email, web-based and telemarketing activities we successfully cleaned over 25,000 client records in 2015. Your activity can be effectively managed and delivered in a timescale that is agreed at the outset of the campaign. We work closely with the client throughout the duration of the campaign. All data remains the ownership of the client at the end of the activity.
Event Marketing
More and more companies are holding their own events to attract new customers, as well as keep existing customers informed of the latest solutions. The ever-changing landscape we are currently experiencing is helping drive these activities. Lynchpin Media can help companies successfully market and attract attendees to ensure the success of your event. We have helped clients design and build websites to promote the event and manage subsequent campaigns effectively to promote the event, and reach the required audience. Our services include confirming attendance and on-the-day registrations.
